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Branding Options


We offer cutting edge branding solutions to personalise your products.


Definitions of various branding options:

Pad Printing

Inked image is transferred from an etched plate to a thick, soft silicone pad. The pad is then pressed against the object. One colour is done at a time, but registration between colours is so accurate it allows up to four-colour process printing, depending on the size of the print area. Post-curing is aided by the use of heating tunnels. Products suitable for pad printing are: plastic pens, rulers, plastic coasters, plastic clocks, keyrings, etc.

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Sublimation

The image or logo is printed (in full colour) onto a special transfer paper using special sublimation inks and cut from the paper to the correct shape. The image or logo is then placed onto the product and heat is applied. The heat causes the inks to transfer from the paper onto the product. This branding process is perfect for branding white polyester fabrics, coated mugs, coated metal items, coated wood items, coated tiles, puzzles, white polymer materials, etc.

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Heat Press

Vinyl Heat Transfer: A transfer is either used for basic text or logo on a t-shirt or gift. The Vinyl Cutter is used to cut out design on special solid colour sheets of vinyl, and then the design is placed onto the product in the required position. The product is then placed in a heat press, and the heat from the press melts the adhesive backing on the vinyl merging it with the fabric. Ideal for printing 1-3 colour designs, logos, names, numbering, and lettering.

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Image Heat Transfer: A transfer is either used for photo or logo on a t-shirt or gift. Desktop Inkjet Colour Printer or Laser Colour printer is used to print image or logo on special paper full colour, and then the image or logo is hand cut from the paper and placed onto the product in the required position. The product is then placed in a heat press, and the heat from the press melts heat transfer paper merging it with the fabric.

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Embroidery

A design stitched onto a material through the use of high speed, computer controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific colour, with a specific type of stitch. This is the process known as digitizing. Embroidery is most commonly used on logo patches, apparel and caps or hats. Embroidery is most commonly used on logo patches t-shirts, golf shirts, lounge shirts, blouses, caps, hats, conference bags, sports bags, aprons, etc.

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Embroidered above pocket.

Remove pocket, embroider, then resew the pocket.


Screen Printing

Screen printing typically uses a fabric stretched tightly over a frame. Images are created by blocking parts of the screen using various techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each colour to be printed and colours must be applied in passes allowing drying time between each. This is the most common method of imprinting on t-shirts, caps, shopping bags, sports bags, conference bags, picnic bags, drawstring bags, lanyard, etc.

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Domed Stickers

A thin layer of Polyurethane resin is applied to a digital sticker, creating a 3D effect stand alone products include: dome stickers, name badges, key rings, zip pullers. Products suitable for this method: keyrings, cooler bags or any product where you can stick a domed sticker on.

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Direct-To-Item Digital

Direct to item digital uses a UV printer to print full colour images onto certain products. Multiple items may be printed at the same time.

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Laser Engraving

The process of permanently marking the surface of an item with a very high intensity light source. Laser is divided into 2 main categories: CO2 laser which is cutting and marking on organic items (cork, wood, glass, plastic, leather), and YAG laser which is used for marking metals. Products suitable for laser engraving: Metal pens, metal plates, metal clocks, aluminium and stainless steel waterbottles, leather folders, wooden boards, wooden pens etc.

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Debossing

In debossing an image such as a logo, a title, or other design is heat-pressed into the surface of the for example leather, creating depressions or indentations rather than raised impressions as in embossing. Products suitable for embossing: leather wallets, leather folders, silicone wristband, paper and metal coasters etc.

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